Mise is all about 'living in,' transitioning between the beach and beyond'. Communicating and reflecting this authentic lifestyle in an online digital realm required many steps to engage the right audience. Through Website Design and Development I aimed to provide a seamless shopping experience that compliments the soft brand language and highlights the swimwear form.

Through custom backend coding on Shopify I designed many unique interactive elements that not only support product browsing experiences but also engage beyond competitors.

During early stages I had also directed some of the Mise Brand Identity. This involved deciding on the Magda typeface which effectively reflects the crafty detail that goes into each Mise wear. The irregular nature of each letterform also evokes a sense of natural terrain that you would see from a body of sand, combined with it all being monospaced, it strikes a unique balance of Mise's unique and beautiful character.