For over 120 years Birdlife Australia has been at the national forefront of bird conservation. Their community of 300,000 loyal supporters, unmissable campaigns and plethora of online resources create a large platform for change.

In this deliverable I produced an overhaul of the Birdlife Australia brand guidelines. This composed of not only providing a more thorough instruction toolkit of brand asset applications but redirecting how these be applied. It was key to make the guidelines copywriting and content coherent so internal Birdlife Australia teams are able to keep a consistent brand identity while educating audiences and external partners.