This logo design and 3D animation was part of a rebrand rollout for Newlife Studios, a platform to showcase and empower emerging fashion designers in Aotearoa. The name 'Newlife Studios' embodies their commitment to sustainability. This is reflected by their promotion of up-cycling materials and fashion industry waste to create wearable works of art.
It was key that Newlife Studios logo harnessed brand values of community, creation and turning old into new. We took a direction of a minimal, distressed aesthetic as this not only embodies their up-cycling brand value, but also compliments the grunge, loose fit of the garments.