In this campaign I designed and 3D rendered the packaging design for an alcoholic kombucha drink ‘Ka-bucha!’. To communicate a clean and expressive aesthetic all elements have a unique and minimal sharp style. Each graphic asset was applied in a meticulous manner that complimented the brand identity. Since this project had to be conducted during lockdown all scenes were 3D rendered and fabricated in scenes that express the ‘freshness’ of the drink flavour.

To promote and further enhance the Ka-bucha beverage experience I transferred all product design onto a coded HTML, CSS & Javascript website. By learning and utilising these coding languages (specifically Javascript) it opened up opportunities that current website builders don’t offer. As end-users scroll down the site they can rotate the Ka-bucha beverage can, this allows the ability to anaylse the product online rather than in-store (this is important during a time such as the Covid-19 lockdown).