Underlena is a lingerie showroom that prioritises everyday sensuality. They take joy in sourcing beautiful, wearable lingerie and turning it into a unique shopping experience. To sync up with their Guznee street showroom relocation in Wellington, I collaborated with the founder Maxine to improve the structure, interface and flow of their website.

Through shopifys language - Liquid, I was able to develop new templates so that it would further align with the Underlena brand image and voice. Improvements comprised of a new layout for specific bra sizing (per brand/sister sizing), consistent style choices of elements on every page and also a fresh new landing page approach.