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Underlena

Website

Underlena is a lingerie showroom that prioritizes everyday sensuality, delighting in sourcing beautiful, wearable lingerie and creating a unique shopping experience. In anticipation of their move to a new showroom on Guznee Street in Wellington, I collaborated with founder Maxine to enhance the structure, interface, and flow of their website. Using Shopify's Liquid language, I developed new templates to better align with the Underlena brand image and voice. The improvements included a revamped layout for specific bra sizing (by brand and sister sizing), consistent styling choices across all pages, and a fresh approach to the landing page.